Member-only story
Time to Redesign Today’s Broken Real Estate Model
Gone are the old days of homes be sold one way (through real agents only), today there is a vast majority of homeowners and investors that see a lot more information on properties. They can see any home that is for sale in an instant from their cell phones and tablets. So what do they need a Realtor for?
There are a ton of old Brokers and Realtors that live in the past and do not understand that information is crucial for a customer or client. I have redesigned my business around information and technology that assist my buyers and sellers with important information.
Wasting time is a big issue for Realtors, they have so many meetings to make old ways broker feel good and basically take up a ton of time.
Redesigning the system to create videos on important issues such as new disclosures and or paperwork can save a Real Estate agent a lot of time.
Realtors have to market and learn new ways to market almost on a daily basis. There are a lot of brokerages that are also doing that and are being successful.
They are all missing one key ingredient that is crucial for realtors and their clients and that is information to help sell more homes. That is rarely even mentioned in broker meetings, instead fear of wrong paperwork is sometimes the only item mentioned.