Weirdest thing about Realtors

Being a Realtor for the past 22 years I have been with a few brokerages that are good and bad. What I figured out during all the different brokerages is that some promote their brand and others want the Realtor to promote themselves and their services.

Realtors always have to pay a brokerage a part of their commission. Paying that is supposed to help the Realtor with their real estate business. Does it really help them?

87% of all Realtors fail in most polls. They fail because they do not understand that they need to market their services and have more money to do that. Paying a ton of their commission to a big brokerage does not help them.

Let me give you some examples that every Realtor needs to have for marketing.

2. Blog ( new articles at least 4–5 times a week)

5. Linkedin (almost 10,000 connections)

These are a few of the social media and internet media I advertise in. There are companies that will do all this for you. I have never done that because unless the content is your content it is not original. Therefore most less expensive media companies are pumping out the same content for a lot of other agents.

The key is having the resources (Money) to be able to market. I know an agent that pays a lot of money for a coach to create…